HOW TO CREATE A KILLER MARKETING PLAN (FOUR EASY STEPS!)
You’ve tried it all!
A crazy amount of social media posts, networking events, a cool website, and even...flyers (gasp!) - yet your business just isn’t seeing the results. What else could you possibly do to reach those new leads and customers if you’re literally doing it all?
Sounds like it’s time to revamp that marketing plan.
At Childers & Co we believe in one straightforward concept - simplicity. We’re not trying to make things complicated or time-consuming because let’s be honest...no one has time for that! Having a consistent and effective marketing plan is the driving factor for finding those dreamy clients, so we’ve created an easy-to-follow four-step plan for your business to use today. This plan covers everything from your foundations to your execution plan. We’re even giving you a free workbook to brain dump in along the way! Exclusive, in-depth trainings can be found in our private community, but we’re covering the big themes in this post.
THE PREP WORK
We know you’re eager to jump into the good stuff, but good things come to those who wait (and do their prep work!).
We want you to get into the nitty gritty of your business before you can make any big decisions about your marketing. You have to understand where you currently are, your biggest opportunities, and your ultimate goals in order to know where you’re going.
Answer these questions about your business:
What is your current marketing strategy?
How connected do you feel to your brand message and product/service offerings?
What areas of your marketing do you struggle with the most?
How could you improve your current strategy?
STEP ONE: BRAND MESSAGING
Do you really know what it means to back your brand? Understanding the core fundamentals of your brand will make it easy to execute it to your audience. This includes finding the extra special characteristic that makes you stand out in your industry while hitting on a particular niche of clientele. Incorporating your personality into your brand message is also important, as it helps your customers connect with exactly who you are and what you are all about.
Answering these questions can help make your brand a bit clearer:
What is your business tagline? This short, powerful phrase emphasises your brand’s mission, purpose, and overall culture.
What words describe your brand? These adjectives are the roots that sprout other identifying areas such as colors, fonts, logo design, etc.
STEP TWO: SALES FUNNELS
These are the hooks that we are going to use to reel in those clients. Sales funnels can cover a wide range of areas like opt-ins, freebies, coffee chats, etc. You’ll use these to give value before asking for the sale. You’ve got to give a little to get a little, so look at these small investments as long-term money makers for your business.
Not sure where to even begin with a sales funnel? Here’s some things to consider when trying to create your hook:
What product/service do you ultimately want your customer to purchase?
What could you offer for free that wouldn’t break the bank (or take too much of your time)?
What could you offer right now that wouldn’t require any extra skills?
What freebie could you automate in your business to not only gain leads, but collect valuable information about your audience?
STEP THREE: MINDSET
This may sound like a no-brainer, but you’ve got to get yourself in that boss mode mindset before you can confidently share your business. Making that shift from employee to business owner is key to portraying a certain level of expertise to your potential customers. When you act like you know what you’re doing, people are more willing to buy from you!
Ask yourself these questions:
What areas of my mindset are holding me back?
What three things can I stop doing right now to start becoming a CEO?
Why am I not confident in my abilities?
Am I suffering from the dreaded imposter syndrome/ comparison trap?
STEP FOUR: MARKETING TOOLS
We know - this is the part you’ve been actually waiting for. Finding tools that work for your specific business needs (and budget) will help make executing your marketing like a boss.
Here’s what you need to consider when finalizing your strategy:
What top platforms are you going to use to sell? These could be anything from social media to websites to email lists.
How will you plan your content? If you’re a pen and paper kind of person, a planner dedicated to your marketing strategy may be best. If you’re all digital, utilize programs like Google Calendar and Sheets and social media scheduling tools.
When are you going to make the magic happen? Time blocking is critical to being consistent with your strategy. Find time each day/week/month to dedicate strictly to your marketing.
Do you have the skills needed to execute your plan? Maybe this is all making your head spin, and it’s time to leave it to the experts. Consider hiring a social media strategist or virtual assistant to help you!
Network & Resources
Cutting Edge Collective’s Vendor Network is the source for resources and recommendations for small business owners and creatives!
Kasey Childers is one of our amazing vendors. She is a Marketing Strategist for up-and-coming entrepreneurs over at Childers & Co. Her mission is to provide industry-leading social media marketing solutions.